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This Site Map will help you locate topics of interest to you. If you have any suggestions for improving the ease-of-use or efficiency of this web site, I would be delighted to hear from you. Please use the Contact Form. Thanks in advance for your ideas.

Measuring What YOU Did (Advertising) 

Advertising Metrics 
Gross Rating Points (GRPs) 
Target Rating Points (TRPs) 
Cost per Thousand (CPM) 
Cost per Point (CPP) 
Types of Advertising 

Measuring What YOU Did (Public Relations) 

PR Metrics 
Clip Counting 
Media Impressions 
Accuracy of Coverage 
Content Analysis 
Advertising Value Equivalency 

Measuring What Your Audience THOUGHT

Measuring What They Thought 
Burke Test 
Starch Tests 
Eye Movements 
Message Testing 
Editorial Survey 

Measuring What Your Audience DID 

Measuring What They Did 
Readership Survey 
Public Survey 
Reverse Tracking 
Promoting Safer Driving 
Tracking Codes 
Track Press Releases 
Track Creatively 
A-B Split 

Profitability (ROI)

How to Figure ROI 
Use the Gross Profit Numbers for ROI 
Navigational Metrics 
Evaluative Metrics 
Getting Credit 

Marketing Metrics Implementation

Marketing Metrics Implementation 
Marketing Metrics Implementation Example 
Marketing Metrics Implementation Advice 
Be Reasonable 
Metrics and CEOs 
List of Metrics and Tools 
Metrics Primer (eBook)

Barriers to Accuracy 

Four Barriers 
Faulty Memory 
Nonresponse Bias 
Dishonest Answers 
Unisex Bathrooms 

Boosting Your Career 

Three Ways to Boost Your Career 
Boost 1 
Boost 2 
Boost 3 
Don't Wait Too Long 

Blind Spots

Marketing Metrics Blind Spots 
Marketing Metrics Defeatism 
Marketing Metrics Perfectionism 
Marketing Metrics Traditionalism 

Administrative Pages

Privacy Policy 

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