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This Site Map will help you locate topics of interest to you. If you have any suggestions for improving the ease-of-use or efficiency of this web site, I would be delighted to hear from you. Please use the Contact Form. Thanks in advance for your ideas.

Measuring What YOU Did (Advertising)

Advertising Metrics
Gross Rating Points (GRPs)
Target Rating Points (TRPs)
Cost per Thousand (CPM)
Cost per Point (CPP)
Types of Advertising

Measuring What YOU Did (Public Relations)

PR Metrics
Clip Counting
Media Impressions
Accuracy of Coverage
Content Analysis
Advertising Value Equivalency

Measuring What Your Audience THOUGHT

Measuring What They Thought
Burke Test
Starch Tests
Eye Movements
Message Testing
Editorial Survey

Measuring What Your Audience DID

Measuring What They Did
Readership Survey
Public Survey
Reverse Tracking
Promoting Safer Driving
Tracking Codes
Track Press Releases
Track Creatively
A-B Split

Profitability (ROI)

How to Figure ROI
Use the Gross Profit Numbers for ROI
Navigational Metrics
Evaluative Metrics
Getting Credit

Putting Theory into Practice

Marketing Metrics Implementation
Marketing Metrics Implementation Example
Marketing Metrics Implementation Advice
Be Reasonable
Metrics and CEOs
List of Metrics and Tools
Metrics Primer (eBook)
Mindtraps (Special Report)

Barriers to Accuracy

Four Barriers
Faulty Memory
Nonresponse Bias
Dishonest Answers
Unisex Bathrooms

Boosting Your Career

Three Ways to Boost Your Career
Boost 1
Boost 2
Boost 3
Don't Wait Too Long


Privacy Policy

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