RotationRotation is a way of testing two ads (in print advertising) to determine which one will "pull" better. It is a useful alternative when a newspaper or magazine does not offer A-B Splits. It is an evaluative technique.
How You Do ItYou choose the publication and the size and shape of the ad. You write two ads, both the same size and shape. Then you can run Version A on one day, Version B the next day, Version A again on the third day, and so on. Or alternate by the week.In each ad, you include a tracking code to indicate the publication and the date. StrengthsIt can give you a precise and highly accurate comparison of the results from one ad versus another.
WeaknessesYou do have to keep careful track of the dates reflected in your tracking codes, since the ad changes every day (or week).Return from Rotation to Measuring What They Did
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