Promoting Safer Driving

Here's an example of using Isolation to measure a program of promoting safer driving (cost control).

A Fortune 500 company opened a large office in a quiet suburban neighborhood. Although the company had conscientiously cooperated with the town to place traffic signs at the approaches to the office, many employees were driving too fast on the way to and from work.

Understandably, the company's neighbors began to complain.The company launched a corrective program, consisting of:

1. Internal communications reminding employees that they must drive safely in the surrounding residential neighborhood.
2. A community relations program that informed the neighbors of the company's efforts and encouraged the neighbors to report any violators.

This program was inexpensive but very effective. It achieved two results:

1. An overall improvement in employees' driving habits (at least near the office).
2. Community awareness that the company was paying attention to complaints and taking them seriously.

Because the company could reasonably assume that no other major changes occurred during this period, it could attribute the improved driving habits to the corrective program.

And, using data from traffic-safety archives, the company was able to estimate that the program was paying for itself many times over by reducing the risk of automobile accidents.

But most of all, the program was achieving something priceless; a reduced risk of injury.

Return from Promoting Safer Driving to Measuring What They Did

Home