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A Metrics Primer: Marketing Metrics and ROI (Small Business Edition)

This metrics primer can help a lot if you work in a small business and would like a basic orientation to marketing metrics and ROI. The primer is in the form of an easy-to-read, 40-page eBook.

“Marketing Metrics and ROI: How to Set Up a Measurement System That Can Double Your Profitability (Small Business Edition)" covers the four essential steps of marketing metrics:

  1. Define the results you seek.
  2. Assess the value of these results.
  3. Track your results.
  4. Adjust your program.

There's no charge for the download. And you don't even have to register.


Download the eBook (252 KB) here.


Thanks for your interest. Feedback is always welcome.

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