About MeA few words about me: I'm Joe Roy, a marketing consultant with 41 years of experience. I've taught basic marketing metrics for 16 years, to people in advertising and public relations. This knowledge enabled them to prove they were profitable and then become more profitable. My clients have included companies of all sizes, from tiny medical clinics to global manufacturers. Sorry, no names: these companies emphatically do not want any publicity on this topic. They don't want to let their competitors know about their "secret weapons," and I am under contract not to tell. It is almost certain that your program is profitable right now. I can say that with confidence. Of course, I don't know the specifics of your program, so I can't be completely certain. But I do know that I've examined more than 400 advertising and PR programs, and all but two paid for themselves. Most of the programs returned at least 200 percent over their cost (that is to say, an ROI of 200 percent). Several smaller programs returned more than 1,000 percent, and a few returned 5,000 percent. Even the two unprofitable programs could have been made profitable through fine-tuning. That's why I am perennially enthusiastic about marketing metrics, and why I built this site for you. I wanted to simplify marketing metrics so as to make it accessible to more people.
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